Ordinance on the corporate identity of the State of Fribourg (OIV) - Subject Matter (CDV)

1. This regulation governs the application of the corporate design of the State of Freiburg. Its purpose is to uniformly represent the administrative units and their services.

2. It also governs the use of the trademarks "FRIBOURG" and "FREIBURG" with the aim of promoting the canton’s image.

1. This regulation applies to the State Council, the directorates, the state chancellery, and their administrative units.

2. The Grand Council and the judicial authorities

a) apply the provisions on the corporate design of the state accordingly, except when they use their own logo;

b) may decide to apply the provisions of Section 3 on the use of the trademarks "FRIBOURG" or "FREIBURG" in whole or in part.

1. The following entities are not subject to this regulation

a) the University and other higher education institutions of the Canton of Fribourg;

b) the Interprofessional Continuing Education Center;

c) the Museum of Art and History;

d) the Natural History Museum;

e) the Cantonal Social Insurance Agency;

f) the Fribourg Hospital;

g) the Fribourg Network for Mental Health Care;

h) the Office for Road Traffic and Navigation;

i) the Cantonal Building Insurance;

j) the Livestock Insurance Agency;

k) the Pension Fund for State Personnel;

l) the Cantonal Institute for Active Land Policy;

m) the Sports Office, solely within the scope of activities of the Campus Schwarzsee/Lac-Noir that fall under its jurisdiction.

2. However, these entities are required to express their affiliation with the State of Fribourg concerning matters set out in Article 4, paragraph 2, by including the phrase "Entity of the State of Fribourg" or "State of Fribourg" in their corporate design; the Council of State may exempt them from this obligation.

3. These entities may decide to apply the provisions of Section 3 regarding the use of the "FRIBOURG" and "FREIBURG" brands, in whole or in part. However, they do not benefit from the offer of promotional items according to Article 9d, paragraph 1.

1. A graphic charter, available on the Internet and Intranet, establishes the corporate design of the State of Freiburg and its application. It is binding.

2. The charter specifies how the corporate design is to be applied, particularly to the following items: stationery and printed and electronic office technology documents, publications and other printed materials, communications and job advertisements, websites and electronic interfaces for the public, products from IT applications and databases, inscriptions and related products.

1. The logo of the State of Fribourg consists of

a) the stylized cantonal coat of arms, and

b) the bilingual designation "ETAT DE FRIBOURG" and "STAAT FREIBURG".

2. These elements must not be separated from each other.

3. Unless legislation expressly provides that stamps and diplomas must bear the canton's coat of arms, they shall bear the logo of the State of Fribourg.

4. In this case, a special version of the logo is used.

1. The State Chancellery issues the graphic charter and adapts it to new requirements. Exceptions are permitted in justified cases, particularly when such exceptions are necessitated by legislative or technical reasons, or for special temporary occasions. It ensures the implementation and compliance with the corporate design. It submits fundamental decisions to the State Council. In performing its duties, it can rely on the support of the Secretary-General Conference.

2. The Secretary-General Conference is responsible for approving special logos for events or time-limited projects.

1. The General Secretaries are responsible for the application of the corporate design within their directorate.

2. Furthermore, the following are tasked with the application of the corporate design

a) the Office of Information Technology and Telecommunications, for information technology;

b) the Office of Civil Engineering, for building signage;

c) the Office for Printing and Material (DMA), for publications, the purchase of materials, and printed matter.

1. Administrative units shall contact the DMA when they wish to procure materials that meet the standards of the graphic charter, or when they order printed matter (documents that are produced in series or have special design requirements and therefore cannot be produced within the administrative unit). The DMA may contract work out to private companies.

1. Companies that perform graphic work for the state must adhere to the graphic charter. They are liable if they violate this regulation.

1. In order to promote the image of the canton, contribute to its notoriety, and enhance its attractiveness beyond the canton borders, the state supports the use of the trademarks "FRIBOURG" and "FREIBURG," which belong to the association Fribourgissima, and the associated logos.

2. The logos of the trademarks "FRIBOURG" and "FREIBURG," and their variations, are made available by the secretariat of the association Fribourgissima.

3. For the implementation of this section

a) the Conference of General Secretaries shall issue guidelines to harmonize practice, if necessary;

b) the departments and their units, as well as third parties under Article 9b, may request support from the association Fribourgissima.

1. The granting of state support for projects or activities, which contribute to the canton’s prominence in the fields of economics, culture, sports, or social affairs, whether outside or within the canton, may be made contingent upon the use and highlighting of the brands "FRIBOURG" and "FREIBURG" in these projects or activities.

2. If the support is provided in the form of a subsidy, the granting of such support may be accompanied by a condition for the use of these brands if the criteria under paragraph 1 are met.

3. The body responsible for deciding on the support is in charge of assessing whether the particular project or activity meets the criteria under paragraph 1 and whether the measure stipulated therein is appropriate; the guidelines under Article 9a paragraph 3 remain reserved.

4. The obligation to emphasize the brands "FRIBOURG" and "FREIBURG" does not replace, for the affected third parties, the acknowledgment of state support by usual means.

1. The directorates and their administrative units emphasize and showcase the brands "FRIBOURG" and "FREIBURG" in their activities that contribute to the promotion of the canton, such as open house days, competitions, informational letters with promotional content, or the organization of inter-cantonal events.

2. The emphasis on the brands "FRIBOURG" and "FREIBURG" does not replace the use of the state's corporate design for these activities.

1. The State Chancellery acquires promotional items each year, on which the trademarks "FRIBOURG" and "FREIBURG" are depicted. It can provide these to the departments and administrative units free of charge and within the limits of its stock.

2. The departments and their units may acquire such items directly from the Fribourgissima Association using their own budget.

1. The corporate design shall be implemented in all administrative units no later than December 31, 2012.

1. The Decision of December 13, 1994, regarding the Letterhead of the Bodies of the Cantonal Administration is repealed.

1. The Decision of 18 November 1985 on the Status and Tasks of the Office for Printing and Supplies (SGF 122.21.61) is amended as follows

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1. This regulation shall come into force on 1 January 2012.